UTM builder for QR code campaigns

If you print QR codes without UTMs, your analytics will lump everything into "direct" or "referral". This tool helps you build a clean, consistent tracking URL you can attach to a QR code.

Campaign tracking tool

UTM builder

Build a clean campaign URL you can attach to a QR code. Use templates so naming stays consistent across prints.

Inputs

Template + destination URL + UTM tags

Template

Tip: add utm_content like "bus-stop-a" or "store-window" to compare placements.

Destination URLutm_sourceutm_mediumutm_campaignutm_content (optional)utm_term (optional)

Export (JSON)

Useful if you want to keep a record of what you shipped to print.

{
  "baseUrl": "https://example.com/offer",
  "finalUrl": "https://example.com/offer?utm_source=offline&utm_medium=qr&utm_campaign=poster&utm_content=location-optional",
  "utm": {
    "utm_source": "offline",
    "utm_medium": "qr",
    "utm_campaign": "poster",
    "utm_content": "location-optional",
    "utm_term": ""
  },
  "template": "posters"
}

What to do next

Paste the final URL into your QR code generator.
Scan your QR and verify the UTMs show up in analytics.
Keep a screenshot + JSON export with your print assets.

Read UTM best practices Calculate QR size

Learn more

Turn your URL into a dynamic QR code

Generate a QR code with an editable link so you can update the destination later without reprinting.

Create a QR code See pricing

Frequently asked questions

How do editable QR codes work?: We create a unique link, which remains static and is linked to the QR code. You can then change the destination of the link at any time without having to change the QR code.
How do I get started?: Simply sign up for a free trial and start creating your QR codes.
How much does QRshuffle cost?: We have a range of pricing plans to suit your needs, including a $199 pay once, use forever plan, a cheap 9$ monthly plan if you only need it for a brief period. You can view our pricing plans on the pricing page.
How do I upgrade to a pro account?: You can upgrade to a pro account by clicking on the upgrade button in the dashboard.
How do I cancel my subscription?: You can cancel your subscription at any time by clicking on the cancel subscription button in the dashboard.
How can I update the destination URL of an existing QR code?: You can update the destination URL of an existing QR code through the QRShuffle dashboard by selecting the QR code and editing its link settings.
What are the benefits of using QRShuffle for dynamic QR codes?: QRShuffle provides benefits like real-time link updates, detailed scan analytics, and the ability to change QR code destinations without reprinting, making it a versatile tool for modern marketing.
How does QRShuffle help with QR code analytics?: QRShuffle offers comprehensive QR code analytics, including scan counts, geographic data, and device information, allowing you to track and optimize the performance of your QR codes effectively.
Can I customize the appearance of my QR code with QRShuffle?: Yes, QRShuffle allows you to customize the appearance of your QR codes by changing colors, adding logos, and adjusting the design to match your brand’s aesthetics.
Is it possible to integrate QRShuffle with other marketing tools?: QRShuffle offers integrations with various marketing tools and platforms, enabling seamless data sharing and campaign management across your marketing ecosystem.